The Hunger Project: A table to end hunger.

More than 795 million people in the world's developing countries go hungry. Yet in other parts of the world, people eat out every day. We wanted to bridge that gap by making it possible to donate to the Hunger Project by simply bidding on a table reservation. Collaborating with eBay and 75 restaurants, we auctioned off table reservations at some of the finest restaurants the world has to offer. 

Stats

41 million+ media impressions, $5,848,677 in earned media and an incredible $5,100 bid on a single table. Most importantly providing 81,108 meals so far, and the project is ongoing.

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Awards

  • Clio Awards 2017 Brand Partnerships & Collaborations - Silver
  • Clio Awards 2017 Direct - Bronze
  • Clio Awards 2017 PR - Shortlist
  • Cresta Awards 2017 - Digital Shortlist (TBA)
  • Cresta Awards 2017 Promotions & Incentives - Shortlist (TBA)
  • Cannes Lions 2017 Direct - Bronze
  • Cannes Lions 2017 Promo & Activation - Shortlist
  • Cannes Lions 2017 Cyber - Shortlist
  • One Show 2017 Social Media - Merit
  • AdFest 2017 PROMO LOTUS - Gold
  • AdFest 2017 PROMO LOTUS - Bronze
  • New York Festivals 2017 - United Nations Department of Public Information Finalist Award
  • The Webby Awards 2017 Advertising, Media, & PR - Finalist
  • Tambuli Awards 2017 - Bronze
  • Epica Awards 2016 Promotions & Incentives - Silver
  • Spikes Asia 2016 PR - Finalist
  • Spikes Asia 2016 PR - Finalist
  • AD STARS 2016 - Finalist