Falcon: Together is better

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We are better together. But more importantly, beer is better together. 

So when Falcon – one of Sweden’s biggest beer brands – asked us for a new, overarching and lasting concept, we created Tillsammans (“Together”). A concept that would position the brand and expand the target audience from being male-skewed and middle aged to more inclusive, unisex and young.
 
The concept was to work across all channels. 

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To introduce “Tillsammans” to the TV audience we made two films where everything gets better together. 

From the office to the karaoke bar, we see co-workers and strangers standing up for each other. Standing strong together. 

Here’s what it looked like when we brought Tillsammans to the bars.

We turned beer coasters into “interactive” puzzles.

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Chips taste better together, so by simply turning the bags on the side we made them easier to share. 

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For more festive occasions, we created the “beercelet”, or as we say in Falcon, the “festivölband”. A bracelet made out of beer vouchers that comes in two different versions: Ö and L (meaning “beer”). In order to get a free beer, you team up with your missing half. 

On Facebook, we gave Falcon’s page a new twist of togetherness. (Some puns are too good for translation.)

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Last but not least, we transformed falcon.se into a fully responsive website communicating togetherness in all its forms. From the presentation of the products to the Facebook posts and all the way through Falcon’s rich history of togetherness – that started 120 years ago.

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